Creative deliverables in 3 major phases

1. Research

This initial phase is extremely crucial to a successful design. Research can only be successful with the right perspective and gathering of information. This phase can include (but is not limited to):

  • Ethnographic Research
  • Demographic Research
  • Content Audit
  • User, Stakeholder Interviews
  • Qualitative, quantitative research

2. Strategize

With the information we’ve gathered and analysed from phase 1, we not begin to construct a plan of attack for the most optimal outcome. Procedures can include (but are not limited to):

  • Persona Creatiion
  • Focus Groups, JAD sessions
  • User goal Analysis
  • Market, Social Media Positioning
  • Mindmapping

3. Design

When we’ve established an attack plan, we then mock it up. Procedures can include (but are not limited to):

  • Information Architecture
  • Interactive Process Flow
  • Wireframes
  • Prototyping
  • Iterative Design Evaluations

Assess

Upon completion & implementation of the final design, an evaluation is necessary to assess the effectiveness of the design’s purpose. This may include user feedback, usability testing and stats analysis.