Client: Doritos via BBDO/ Proximity
Project: Doritos Write “The End” Superbowl 2011 Campaign
Assigned Tasks: Create schematics and IA documentation based on BBDO creative leadership
Project Deliverables: IA documentation consisting of user schematics and wireframes. These blueprints were used to help guide creative & the ad spot..
This campaign aired worldwide for the 2011 Superbowl TV ad spots. The idea for this contest were for users to sign up to the Doritos Write The End campaign site and to select which flavour out of Onion Rings N Ketchup & Buffalo Wings N Ranch should be destroyed and removed off of store shelves forever.
The results of interactivity were a smashing success and the website won the FWA site of the day on March 2011.
