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	<title>IA&#124;UX Designer</title>
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	<link>http://iauxdesigner.com</link>
	<description>Thought Leadership on the subject of Design</description>
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		<title>Nike + Navy= Don&#8217;t Tread on Me</title>
		<link>http://iauxdesigner.com/2011/12/nike-navy-dont-tread-on-me/</link>
		<comments>http://iauxdesigner.com/2011/12/nike-navy-dont-tread-on-me/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 17:17:57 +0000</pubDate>
		<dc:creator>Brett Lutchman</dc:creator>
				<category><![CDATA[Internet Cafe]]></category>

		<guid isPermaLink="false">http://iauxdesigner.com/?p=2715</guid>
		<description><![CDATA[Nike does it again with their new look for the US Navy. With their usual definition of excellence, the new design features a traditional military naval look that is taken after a formal dress code- even down to the white gloves (for a football field I might add) The technologically advanced Nike Pro Combat system [...]]]></description>
		<wfw:commentRss>http://iauxdesigner.com/2011/12/nike-navy-dont-tread-on-me/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wireframes are indeed Design</title>
		<link>http://iauxdesigner.com/2011/09/a-practical-wireframe-primer/</link>
		<comments>http://iauxdesigner.com/2011/09/a-practical-wireframe-primer/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 13:51:44 +0000</pubDate>
		<dc:creator>Brett Lutchman</dc:creator>
				<category><![CDATA[Design Thinking]]></category>
		<category><![CDATA[featured]]></category>

		<guid isPermaLink="false">http://iauxdesigner.com/?p=2688</guid>
		<description><![CDATA[Shawn Borsky for DesignM.ag wrote an article entitled A Practical Wireframe Primer. Although Shawn hits the nail on the head with most of his writing, one area of serious error is the fact that Shawn states that wireframes are not design. I wrote a response in the comments section yesterday at about 11AM and my [...]]]></description>
		<wfw:commentRss>http://iauxdesigner.com/2011/09/a-practical-wireframe-primer/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>New Porous A4 Sketch Books</title>
		<link>http://iauxdesigner.com/2011/08/new-porous-a4-sketch-books/</link>
		<comments>http://iauxdesigner.com/2011/08/new-porous-a4-sketch-books/#comments</comments>
		<pubDate>Wed, 17 Aug 2011 16:41:59 +0000</pubDate>
		<dc:creator>Brett Lutchman</dc:creator>
				<category><![CDATA[Design Samples]]></category>
		<category><![CDATA[Design Thinking]]></category>
		<category><![CDATA[Internet Cafe]]></category>
		<category><![CDATA[preview]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://iauxdesigner.com/?p=2553</guid>
		<description><![CDATA[A short film to promote the launch of the A4 sketchbooks we designed for the Design Museum. The film documents ‘Enter the Grid’, a drawing workshop by The Design Museum to celebrate Wim Crouwel – A graphic odyssey. Also featuring a presentation by Tony Brook on Crouwel’s grid system. I really like this product. Finally, [...]]]></description>
		<wfw:commentRss>http://iauxdesigner.com/2011/08/new-porous-a4-sketch-books/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IAUX Designer&#8217;s Wordle</title>
		<link>http://iauxdesigner.com/2011/08/iaux-designers-wordle/</link>
		<comments>http://iauxdesigner.com/2011/08/iaux-designers-wordle/#comments</comments>
		<pubDate>Wed, 17 Aug 2011 16:11:09 +0000</pubDate>
		<dc:creator>Brett Lutchman</dc:creator>
				<category><![CDATA[Internet Cafe]]></category>
		<category><![CDATA[preview]]></category>

		<guid isPermaLink="false">http://iauxdesigner.com/?p=2548</guid>
		<description><![CDATA[Just fooling around. Why not try one?]]></description>
		<wfw:commentRss>http://iauxdesigner.com/2011/08/iaux-designers-wordle/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fixing Starbucks.com to Assist Starbucksstore.com</title>
		<link>http://iauxdesigner.com/2011/08/starbucks/</link>
		<comments>http://iauxdesigner.com/2011/08/starbucks/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 15:21:26 +0000</pubDate>
		<dc:creator>Brett Lutchman</dc:creator>
				<category><![CDATA[Business Insights]]></category>
		<category><![CDATA[Design Samples]]></category>
		<category><![CDATA[Design Thinking]]></category>
		<category><![CDATA[Experience]]></category>
		<category><![CDATA[preview]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://iauxdesigner.com/?p=2475</guid>
		<description><![CDATA[On August 4 of this year, launched their new ecommerce site that co-exists with their .com site. Starbucks also re-branded their original website with a new look and feel inspired by their new logo and desire to merge into today&#8217;s media rich online experience. Overall, the new ecommerce site design is pleasing to the eyes [...]]]></description>
		<wfw:commentRss>http://iauxdesigner.com/2011/08/starbucks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Apple&#8217;s Natural Scrolling really Au Naturel?</title>
		<link>http://iauxdesigner.com/2011/07/is-apples-natural-scrolling-really-au-naturel/</link>
		<comments>http://iauxdesigner.com/2011/07/is-apples-natural-scrolling-really-au-naturel/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 15:10:57 +0000</pubDate>
		<dc:creator>Brett Lutchman</dc:creator>
				<category><![CDATA[Design Thinking]]></category>
		<category><![CDATA[Experience]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[Internet Cafe]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[preview]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://iauxdesigner.com/?p=2098</guid>
		<description><![CDATA[Is Apple&#8217;s Natural Scrolling really Au Naturel? With the release of Apple&#8217;s new OSX Lion, the first and most blatant obvious changes that over 95% of users had the most noticeable issues with were the changes to the mouse &#38; trackpad gestures. While for the most part, most Apple users are understanding and readily adaptable to subtle [...]]]></description>
		<wfw:commentRss>http://iauxdesigner.com/2011/07/is-apples-natural-scrolling-really-au-naturel/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can I have your Kindlegraph Please?</title>
		<link>http://iauxdesigner.com/2011/07/can-i-have-your-kindlegraph/</link>
		<comments>http://iauxdesigner.com/2011/07/can-i-have-your-kindlegraph/#comments</comments>
		<pubDate>Fri, 22 Jul 2011 02:53:36 +0000</pubDate>
		<dc:creator>Brett Lutchman</dc:creator>
				<category><![CDATA[Experience]]></category>
		<category><![CDATA[Internet Cafe]]></category>
		<category><![CDATA[preview]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://iauxdesigner.com/?p=2072</guid>
		<description><![CDATA[Can I have your Kindlegraph Please? It&#8217;s pretty amazing how are far eBooks have developed in the last 5 years. Many usability issues and the very concept of adapting to a digital reader was challenging at first, but today, eReaders and devices have presented a new and enjoyable experience in reading. The ability to book [...]]]></description>
		<wfw:commentRss>http://iauxdesigner.com/2011/07/can-i-have-your-kindlegraph/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t Cut the Rope&#8230;Extend it.</title>
		<link>http://iauxdesigner.com/2011/07/dont-cut-the-rope-extend-it/</link>
		<comments>http://iauxdesigner.com/2011/07/dont-cut-the-rope-extend-it/#comments</comments>
		<pubDate>Thu, 21 Jul 2011 17:01:49 +0000</pubDate>
		<dc:creator>Brett Lutchman</dc:creator>
				<category><![CDATA[Business Insights]]></category>
		<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Internet Cafe]]></category>

		<guid isPermaLink="false">http://iauxdesigner.com/?p=2039</guid>
		<description><![CDATA[Don&#8217;t Cut the Rope&#8230;Extend it. So now that Cut the Rope&#8217;s Zepto Lab has signed on with Ape Entertainment to produce a comic of the app, a few lessons and features are best to be noted here. Like in my previous article entitled Mortal Kombat- A Flawless Victory, we are witnessing the live results of [...]]]></description>
		<wfw:commentRss>http://iauxdesigner.com/2011/07/dont-cut-the-rope-extend-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Go On a Wild Lion Safari With a Small Gun</title>
		<link>http://iauxdesigner.com/2011/07/go-on-a-wild-lion-safari-with-a-small-gun/</link>
		<comments>http://iauxdesigner.com/2011/07/go-on-a-wild-lion-safari-with-a-small-gun/#comments</comments>
		<pubDate>Thu, 21 Jul 2011 06:20:25 +0000</pubDate>
		<dc:creator>Brett Lutchman</dc:creator>
				<category><![CDATA[Internet Cafe]]></category>
		<category><![CDATA[preview]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://iauxdesigner.com/?p=1998</guid>
		<description><![CDATA[Go On a Wild Lion Safari With a Small Gun When taking a look at the new MacBook Air, there doesn&#8217;t appear to be many noticeable differences between this release and the 2nd generation release before it. That is until you remove an external light source from the room and Voila!- the keyboard lights up [...]]]></description>
		<wfw:commentRss>http://iauxdesigner.com/2011/07/go-on-a-wild-lion-safari-with-a-small-gun/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Mortal Kombat- Flawless Victory.</title>
		<link>http://iauxdesigner.com/2011/07/enter-mortal-kombat-2011-xbox-360/</link>
		<comments>http://iauxdesigner.com/2011/07/enter-mortal-kombat-2011-xbox-360/#comments</comments>
		<pubDate>Thu, 21 Jul 2011 03:44:07 +0000</pubDate>
		<dc:creator>Brett Lutchman</dc:creator>
				<category><![CDATA[Design Thinking]]></category>
		<category><![CDATA[Experience]]></category>
		<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Internet Cafe]]></category>
		<category><![CDATA[preview]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://iauxdesigner.com/?p=1982</guid>
		<description><![CDATA[Mortal Kombat- Flawless Victory. With the recent release of Mortal Kombat 2011, there has definitely been a resurgence of old school competitiveness amongst gamers who are now in their 30s and 40s. When it was discovered that I had this game for Xbox 360 S, my cell phone was ringing off the hook. So far, I have [...]]]></description>
		<wfw:commentRss>http://iauxdesigner.com/2011/07/enter-mortal-kombat-2011-xbox-360/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>MealSnap for iPhone</title>
		<link>http://iauxdesigner.com/2011/07/mealsnap-for-iphone-inspired-by-randy-mathesons-post/</link>
		<comments>http://iauxdesigner.com/2011/07/mealsnap-for-iphone-inspired-by-randy-mathesons-post/#comments</comments>
		<pubDate>Wed, 20 Jul 2011 15:00:35 +0000</pubDate>
		<dc:creator>Brett Lutchman</dc:creator>
				<category><![CDATA[Internet Cafe]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://iauxdesigner.com/?p=1888</guid>
		<description><![CDATA[MealSnap for iPhone. So Randy published a new post on his site entitled &#8220;MealSnap for iPhone: A Picture is Worth A 1000 Calories&#8220;. MealSnap is an iPhone app that allows the user to take a picture of the meals they desire to eat, and then tells you what foods and nutritional values are in your [...]]]></description>
		<wfw:commentRss>http://iauxdesigner.com/2011/07/mealsnap-for-iphone-inspired-by-randy-mathesons-post/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Lean UX in Practice</title>
		<link>http://iauxdesigner.com/2011/06/lean-ux-in-practice/</link>
		<comments>http://iauxdesigner.com/2011/06/lean-ux-in-practice/#comments</comments>
		<pubDate>Mon, 06 Jun 2011 19:12:37 +0000</pubDate>
		<dc:creator>Brett Lutchman</dc:creator>
				<category><![CDATA[Design Thinking]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://iauxdesigner.com/?p=1793</guid>
		<description><![CDATA[Lean UX in Practice I was very happy to have come across this video presentation by Ben Burton on the method of UX integration on a given task in an Agile environment. In short the 2 conclusions Ben speak on in regards to UX and Agile working well together are: Solve problems together (keep UX [...]]]></description>
		<wfw:commentRss>http://iauxdesigner.com/2011/06/lean-ux-in-practice/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The ROI of User Experience</title>
		<link>http://iauxdesigner.com/2011/05/the-roi-of-user-experience/</link>
		<comments>http://iauxdesigner.com/2011/05/the-roi-of-user-experience/#comments</comments>
		<pubDate>Mon, 30 May 2011 18:57:39 +0000</pubDate>
		<dc:creator>Brett Lutchman</dc:creator>
				<category><![CDATA[Design Thinking]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Internet Cafe]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://iauxdesigner.com/?p=1790</guid>
		<description><![CDATA[I never get tired of seeing videos or reading articles on the benefits of user experience. The UX industry has brought about the most change in terms of new media design, social integration, branding and revenue generation. This short video gives a powerful rundown of the ROI in regards to leveraging the services of a [...]]]></description>
		<wfw:commentRss>http://iauxdesigner.com/2011/05/the-roi-of-user-experience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are our Designs Really as Simple as We Think?</title>
		<link>http://iauxdesigner.com/2011/01/are-our-designs-really-as-simple-as-we-think/</link>
		<comments>http://iauxdesigner.com/2011/01/are-our-designs-really-as-simple-as-we-think/#comments</comments>
		<pubDate>Thu, 06 Jan 2011 03:09:08 +0000</pubDate>
		<dc:creator>Brett Lutchman</dc:creator>
				<category><![CDATA[Design Thinking]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://iauxdesigner.com/?p=1775</guid>
		<description><![CDATA[It’s 2011 and I am very excited for any and all new UX opportunities that present themselves before my career path this year. 2010 was a smashing success for me as I had the benefit and privilege of working on fantastic clients both old and new. In a way, I was and still am happy [...]]]></description>
		<wfw:commentRss>http://iauxdesigner.com/2011/01/are-our-designs-really-as-simple-as-we-think/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Truth about Usability</title>
		<link>http://iauxdesigner.com/2010/08/the-truth-about-usability/</link>
		<comments>http://iauxdesigner.com/2010/08/the-truth-about-usability/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 16:28:37 +0000</pubDate>
		<dc:creator>Brett Lutchman</dc:creator>
				<category><![CDATA[Business Insights]]></category>
		<category><![CDATA[Design Thinking]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://www.iauxdesigner.com/?p=1766</guid>
		<description><![CDATA[It is a stunning fact that there are still so many companies out there that fail to factor in the art and science of Usability testing and planning. When Usability is introduced to the table, almost always the same excuses begin to surface to the top of  business development and design planning- &#8220;We can&#8217;t afford [...]]]></description>
		<wfw:commentRss>http://iauxdesigner.com/2010/08/the-truth-about-usability/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Designing for Mobile</title>
		<link>http://iauxdesigner.com/2010/08/designing-for-mobile/</link>
		<comments>http://iauxdesigner.com/2010/08/designing-for-mobile/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 15:53:10 +0000</pubDate>
		<dc:creator>Brett Lutchman</dc:creator>
				<category><![CDATA[Design Thinking]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://www.iauxdesigner.com/?p=1756</guid>
		<description><![CDATA[Mobile usability and functionality is a conversation that keeps popping up in my arena of work, network and friends. There are usually two sides of camps that I find pitching around the usability campfire. The camp is the because users are using a mobile app, less functionality is needed because the application should be a [...]]]></description>
		<wfw:commentRss>http://iauxdesigner.com/2010/08/designing-for-mobile/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Throw ya Flags Up</title>
		<link>http://iauxdesigner.com/2010/08/throw-ya-flags-up/</link>
		<comments>http://iauxdesigner.com/2010/08/throw-ya-flags-up/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 15:51:43 +0000</pubDate>
		<dc:creator>Brett Lutchman</dc:creator>
				<category><![CDATA[Design Thinking]]></category>
		<category><![CDATA[Internet Cafe]]></category>

		<guid isPermaLink="false">http://www.iauxdesigner.com/?p=1747</guid>
		<description><![CDATA[I luv it. The IA industry is now officially a gang. Jan Jursa and his buddies invented a new sign to reflect IA. Although I do not understand German, I&#8217;m sure they are talking about how they came up with the idea and the allegiance the sign means in their latest post. I think it [...]]]></description>
		<wfw:commentRss>http://iauxdesigner.com/2010/08/throw-ya-flags-up/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Customer is Always Right. Right?</title>
		<link>http://iauxdesigner.com/2010/07/the-customer-is-always-right-right/</link>
		<comments>http://iauxdesigner.com/2010/07/the-customer-is-always-right-right/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 15:51:29 +0000</pubDate>
		<dc:creator>Brett Lutchman</dc:creator>
				<category><![CDATA[Business Insights]]></category>
		<category><![CDATA[Design Thinking]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.iauxdesigner.com/?p=1742</guid>
		<description><![CDATA[Clients need to be reminded that user goals can not simply be measured by web analytics and click throughs. Until we find out the motive for user visitation on our sites, and their motives, it is very easy and possible to be fooled by web stats if we are not taking a step back to [...]]]></description>
		<wfw:commentRss>http://iauxdesigner.com/2010/07/the-customer-is-always-right-right/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Thoughts on Design Leadership</title>
		<link>http://iauxdesigner.com/2010/07/thoughts-on-design-leadership/</link>
		<comments>http://iauxdesigner.com/2010/07/thoughts-on-design-leadership/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 14:44:36 +0000</pubDate>
		<dc:creator>Brett Lutchman</dc:creator>
				<category><![CDATA[Design Thinking]]></category>
		<category><![CDATA[Leadership]]></category>

		<guid isPermaLink="false">http://www.iauxdesigner.com/?p=1734</guid>
		<description><![CDATA[Just wanted to post this up here. These are my thoughts on Design Leadership that I posted on Johnny Holland Magazine. The number one key ingredient is the ability to serve. Without service, a leader is not a leader, but simply a boss. Serving others is leading from the back, not the front. Anyone can [...]]]></description>
		<wfw:commentRss>http://iauxdesigner.com/2010/07/thoughts-on-design-leadership/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Business Strategy vs Design Thinking</title>
		<link>http://iauxdesigner.com/2010/07/business-strategy-vs-design-thinking/</link>
		<comments>http://iauxdesigner.com/2010/07/business-strategy-vs-design-thinking/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 15:46:13 +0000</pubDate>
		<dc:creator>Brett Lutchman</dc:creator>
				<category><![CDATA[Business Insights]]></category>
		<category><![CDATA[Design Thinking]]></category>

		<guid isPermaLink="false">http://www.iauxdesigner.com/?p=1727</guid>
		<description><![CDATA[Design thinking is a concept that I see riding the high waves of creative conversation. The concept of design thinking in general unites both left and right brain thought patterns from involved individuals to predict a selective path of answers that hopefully provide a solution to design issues with the essence of solving those issues [...]]]></description>
		<wfw:commentRss>http://iauxdesigner.com/2010/07/business-strategy-vs-design-thinking/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Rich Internet Applications- Pushing for more Capabilities</title>
		<link>http://iauxdesigner.com/2010/01/ria_capabilities/</link>
		<comments>http://iauxdesigner.com/2010/01/ria_capabilities/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 23:07:31 +0000</pubDate>
		<dc:creator>Brett Lutchman</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://iauxdesigner.com/?p=1069</guid>
		<description><![CDATA[With the release of the Mag+ conceptual prototype video, a feeling of excitement and anticipation is in the air regarding this digital hardware medium concept. Having looked over this device, a revelation that I have been reminded of is that rich Internet applications are growing very fast and pushing the boundaries of capabilities. Simply put, [...]]]></description>
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