Clients need to be reminded that user goals can not simply be measured by web analytics and click throughs. Until we find out the motive for user visitation on our sites, and their motives, it is very easy and possible to be fooled by web stats if we are not taking a step back to Continue Reading
08JulThoughts on Design Leadership
Just wanted to post this up here. These are my thoughts on Design Leadership that I posted on Johnny Holland Magazine. The number one key ingredient is the ability to serve. Without service, a leader is not a leader, but simply a boss. Serving others is leading from the back, not the front. Anyone can Continue Reading
06JulBusiness Strategy vs Design Thinking
Design thinking is a concept that I see riding the high waves of creative conversation. The concept of design thinking in general unites both left and right brain thought patterns from involved individuals to predict a selective path of answers that hopefully provide a solution to design issues with the essence of solving those issues Continue Reading